How to drive traffic to your website.. Sounds great yeah?
There is only one definition of business purpose, To Create Customers. If an organisation or a business has no customers, the reason for it’s existence disappears.
Other than keeping in touch with customers and making business easier, a website with Good traffic can help one get more customers.
Of course when I say “getting traffic to your website”, am talking about getting people to visit and view the contents of your website.
Getting traffic is one thing, getting the right people is another.
Not everyone that visits your site is a potential customer, you equally need to ensure you are getting some reasonable level of conversion too.
HOW DOES IT WORK?
Nothing good comes easy, you have to work hard and smart for it.
There are multiple means and a lot of contents out there, on how to drive traffic to your website. But the most popular means in recent times is through Digital Marketing.
Well, Digital marketing has been there for ages, from the times of radio and TV advertising, but today it’s much more tech and easier.
Digital marketing can be described as marketing of products or services, using electronic devices and the internet.
Below are some methods of digital marketing that one can use to drive good traffic to one’s website:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Marketing
- Pay-Per-Click Advertising (PPC)
- Instant Messaging Marketing
- Affiliate Marketing
- Email Marketing
- Radio And TV Advertising
Each an every one of them is a valuable method of driving traffic to a website, but I will only discuss a few of them in details.
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search engine optimization (seo)
SEO is the process of getting traffic from the free, organic, editorial or natural search results on search engines.
Most people these days prefer to get information via the internet, they tend to search through the search engines like Google, Bing and Yahoo.
Every search engine has an algorithm to grab the information from websites, and present them to us according to the keywords we used in our search.
So it will be in your best interest to optimize the contents of your website for search engines. And optimize it properly according to your niche.
For instance, you are into computer hard wares, your website contents should be optimized with keywords relevant to PC hard wares.
Below are some of the major sections of SEO
- Keyword research
- Building a web page with SEO structures
- Driving traffic to the contents from different channels
There are series of methods to follow in order to achieve a good optimization, like using long-tail keywords on headings, URL, body, title, image alt of your contents and more.
But of course you need to first do a keyword research, research for your competitors, and most importantly understand the process and criteria by which the search engine uses to index contents.
It is not an easy task but it’ll be worth it at the end, once everything is done right, and your content is great, expect free massive traffic from that end.
This generally is the process of marketing one’s content through the site,(like blogging) social media pages, instant messenger, email marketing and other channels.
For one to be successful with this method, the contents must be valuable, relevant and consistent.
Also, The more you create high quality contents the more you increase your brand visibility.
Make sure you use the right channels for your niche, not every platform is ideal for your niche.
Email marketing is one of the oldest and best direct marketing approach in recent times.
If you even know a bit of HTML and CSS, I bet you don’t have to pay a dime to get things running with this method.
But no worries, everyone must not have the tech know-how, you can just use one of the free email marketing apps out there. Another great thing about this method is that you can use it to keep in touch with your customers, ask for their suggestion, product survey reports and even more.
But you’d need build contact list first, some how. perhaps through content marketing or other means.
more on How To Drive Traffic To Your Website
One thing about website traffic is that it requires consistency on your hard work. You have to keep optimizing your contents, keep checking your content data analytics, keep networking and keep improving on the entire brand.
It won’t be an over night success, it will happen overtime. Other methods like social media, search engine marketing and pay per click might get you a faster result but are also more expensive.
In conclusion i’d advise you resolve to the one that is most suitable for your niche, and choose according to your marketing experience.
Some online vendors these days would just set up an instagram/facebook account and upload regular posts and believe they are actually doing a lot. To be an entrepreneur requires much more than regular IG posts, you need to do more, also try getting some free online business training.
Use some free training/certification sites like course era and udemy to gain some basic business and tech knowledge.
You might want to check out our services and see how we can help bring good traffic to your website. Our services are quite affordable and of good quality.
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